Leseliste René Neubach

René Neubach, Was liest DU so?

Content Strategy
August 18, 2025•4 min read

Was lese ich eigentlich? Und warum ist das für Sie relevant?

Ich werde oft nach Buchempfehlungen zu den Themen Marketing, Vertrieb, Coaching und Leadership gefragt. Um die Sache zu vereinfachen, habe ich diese laufend aktuell gehaltene Seite eingerichtet, auf der ich die Bücher vorstelle, die ich gerade lese, gelesen habe und empfehle (oder auch nicht). Ich freue mich darauf, diese Bücher mit Kollegen, Gleichgesinnten oder einfach Interessierten zu besprechen.

Die Bücherliste ist unterteilt in aktuelle, geplante und vergangene Lektüre.

Sie können mir gerne eine Nachricht schicken, um ein Meeting zu vereinbaren, über ein Buch auf der Liste zu sprechen oder wenn Sie Interesse am Book Club haben. Ich freue mich auch über neue Buchempfehlungen!

Aktuelle Bücher

  1. The 80/20 individual - Richard Koch

  2. The HeART of Laser-focused Coaching – Marion Franklin (RE-Read)

  3. Thinking in Bets - Annie Duke

  4. Content Marketing Strategy - Robert Rose

  5. All Marketers Tell Stories - Seth Godin

  6. Hold on to your kids - Gabor Maté

  7. How to tell a Story - The Moth

  8. They Ask, You Answer German Version - Marcus Sheridan, René Neubach (Re-Read)

Daily reads

  1. Daily Stoic - Ryan Holiday

  2. Daily Laws - Robert Greene

  3. Daily Dad - Ryan Holiday

  4. Handbuch des Kriegers des Lichts - Paulo Coelho

Backlog (warten auf meinem Kindle oder Coffee table)

  1. (Un)Selling - Kevin Casey

  2. Ayn Rand - Atlas Shrugged

  3. When the body says no - Gabor Maté

  4. Be Your Future Self Now: The Science of Intentional Transformation - Dr. Benjamin Hardy

  5. Dotcom Secrets - Russel Brunson

  6. The Sale is in the Tale - John Livesay

  7. Stillness is the Key - Ryan Holiday

  8. Crossing the Chasm - Geoffrey A. Moore

  9. 26 Universal Questions to Build Your Brand - Ulli Appelbaum

  10. Copywriting Secrets - Jim Edwards

  11. The Writing Life - Annie Dillard

  12. Copywriting Secrets - Jim Edwards

  13. Fanatical Prospecting - Jeb Blount (Re-Read)

  14. The JOLT Effect (Re-Read)

  15. Building external brain - Tiago Forte

  16. The PARA Method - Tiago Forte

  17. Influence – Robert B. Gialdini (Re-Read)

  18. Pre-Fluence - Robert B. Gialdini

  19. Mark W. Schäfer - The Content Code

  20. Think Again - Adam Grant

  21. Trillion Dollar Coach - Eric Schmidt

  22. Die Welt von Gestern - Stefan Zweig

  23. Cracking the Learning Code - JW Wilson

  24. The Moth

  25. Krieg und Frieden - Leo Tolstoi

  26. Purple Cow - Seth Godin (Re-Read)

  27. Tribes - Seth Godin (Re-Read)

  28. Man's search for Meaning - Viktor E. Frankl

  29. The Power of Now - Eckhart Tolle

2025 Reads

  1. Do Interesting - Russell Davies

  2. The Science of Scaling - Dr. Benjamin Hardy

  3. Stand The F*ck Out - Louis Grenier

  4. You2 - Price Pritchett

  5. The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success - Dan Sullivan, Dr. Benjamin Hardy

  6. Obviously awesome - April Dunford (Re-Read)

  7. The Chimp Paradox - Prof. Steve Peter

  8. How Brands grow - Byron Sharp

  9. Montaigne - Stefan Zweig

2024 Reads

  1. Jobs To be Done - Anthony W. Ulwick

  2. The Dip - Seth Godin

  3. Buy Back Your Time - Dan Martell

  4. 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less - Dan Sullivan, Dr. Benjamin Hardy

  5. Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork - Dan Sullivan, Dr. Benjamin Hardy

  6. Building a Story Brand – Donald Miller (re-Read)

  7. The obstacle is the way – Ryan Holiday

  8. Obviously awesome - April Dunford

  9. Exactly what to say - Phil M. Jones

  10. Expert Secrets – Russell Brunson

  11. Oversubscribed – Daniel Priestley

  12. The first Kiss - Daryl Chow

  13. Fans First - Jesse Cole

  14. Steal Like an Artist Trilogy - Austin Kleon

  15. 100M Dollar Leads - Alex Hormozi

  16. Write a Better Business Book - Josh Bernoff

  17. Content - Elias Hirschel (novel, holiday literature)

  18. Born standing up Steve Martin (Autobiography, holiday literature)

  19. How to know a person David Brooks

2023 READS

  1. They Ask, You Answer German Version - Marcus Sheridan, René Neubach

  2. Never Split the Difference - Chris Voss (German)

  3. The Business of Expertise – David C. Baker

  4. Outlive - Peter Attia (personal recommendation from Chris Marr!)

  5. The Four Agreements - Don Miguel Ruiz

  6. Content Chemistry – Andy Crestodina

  7. eMail Marketing Rules - Chad S. White

  8. The Coaching Habit - Michael Bungay Stanier

  9. The HeART of Laser-focused Coaching – Marion Franklin

  10. The War of Art - Steven Pressfield

  11. The JOLT Effect - Jeb Blount

  12. Range - David Epstein

  13. Baseline Selling – Dave Kurlan

  14. Fanatical Prospecting - Jeb Blount

  15. 100M Dollar Offers - Alex Hormozi

  16. The Inner Game of Tennis - W. Timothy Gallwey

  17. Dare to lead - Brene Brown

  18. Open - Andre Agassi (Holiday literature)

2022 READS

  1. Selling in a Crisis - Jeb Blount

  2. Selling Through Tough Times - Paul Reilly

  3. Elite Sales Strategies - Anthony Iannarino

  4. Eat Their Lunch - Anthony Iannarino

  5. Marketing Artificial Intelligence - Paul Roetzer and Mike Kaput

  6. Play Bigger – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

  7. Pitch Anything – Oren Klaff

  8. Business Made Simple - Donald Miller

  9. Scaling up (tlw) - Verne Harnish

  10. Mastery (tlw) - Robert Greene

  11. Building a Story Brand - Donald Miller (Deutsch)

2021

  1. They Ask, You Answer - Marcus Sheridan

  2. Everybody Writes - Ann Handley

  3. Meaningful - Bernadette Jiwa

  4. The Infinite Game – Simon Sinek

  5. Talking to Strangers - Malcolm Gladwell

  6. Lost and Founder - Rand Fishkin

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