René Neubach, Was liest DU so?
Was lese ich eigentlich? Und warum ist das für Sie relevant?
Ich werde oft nach Buchempfehlungen zu den Themen Marketing, Vertrieb, Coaching und Leadership gefragt. Um die Sache zu vereinfachen, habe ich diese laufend aktuell gehaltene Seite eingerichtet, auf der ich die Bücher vorstelle, die ich gerade lese, gelesen habe und empfehle (oder auch nicht). Ich freue mich darauf, diese Bücher mit Kollegen, Gleichgesinnten oder einfach Interessierten zu besprechen.
Die Bücherliste ist unterteilt in aktuelle, geplante und vergangene Lektüre.
Sie können mir gerne eine Nachricht schicken, um ein Meeting zu vereinbaren, über ein Buch auf der Liste zu sprechen oder wenn Sie Interesse am Book Club haben. Ich freue mich auch über neue Buchempfehlungen!
Aktuelle Bücher
The HeART of Laser-focused Coaching – Marion Franklin (RE-Read)
Do Interesting - Russell Davies
The Power of Now - Eckhart Tolle
Content Marketing Strategy - Robert Rose
Man's search for Meaning - Viktor E. Frankl
Montaigne - Stefan Zweig
All Marketers Tell Stories - Seth Godin
How to tell a Story - The Moth
Daily reads
Daily Stoic - Ryan Holiday
Daily Laws - Robert Greene
Daily Dad - Ryan Holiday
Backlog (warten auf meinem Kindle oder Coffee table)
(Un)Selling - Kevin Casey
Ayn Rand - Atlas Shrugged
When the body says no - Gabor Maté
Hold on to your kids - Gabor Maté
Be Your Future Self Now: The Science of Intentional Transformation - Dr. Benjamin Hardy
Dotcom Secrets - Russel Brunson
The 80/20 individual - Richard Koch
The Sale is in the Tale - John Livesay
Stillness is the Key - Ryan Holiday
Crossing the Chasm - Geoffrey A. Moore
26 Universal Questions to Build Your Brand - Ulli Appelbaum
Copywriting Secrets - Jim Edwards
The Writing Life - Annie Dillard
Copywriting Secrets - Jim Edwards
Fanatical Prospecting - Jeb Blount (Re-Read)
The JOLT Effect (Re-Read)
Building external brain - Tiago Forte
The PARA Method - Tiago Forte
Influence – Robert B. Gialdini (Re-Read)
Pre-Fluence - Robert B. Gialdini
Mark W. Schäfer - The Content Code
Think Again - Adam Grant
Trillion Dollar Coach - Eric Schmidt
Die Welt von Gestern - Stefan Zweig
Cracking the Learning Code - JW Wilson
Thinking in Bets - Annie Duke
The Moth
Krieg und Frieden - Leo Tolstoi
Purple Cow - Seth Godin (Re-Read)
Tribes - Seth Godin (Re-Read)
2025 Reads
The Science of Scaling - Dr. Benjamin Hardy
Stand The F*ck Out - Louis Grenier
You2 - Price Pritchett
The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success - Dan Sullivan, Dr. Benjamin Hardy
Obviously awesome - April Dunford (Re-Read)
The Chimp Paradox - Prof. Steve Peter
How Brands grow - Byron Sharp
2024 Reads
Jobs To be Done - Anthony W. Ulwick
The Dip - Seth Godin
Buy Back Your Time - Dan Martell
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less - Dan Sullivan, Dr. Benjamin Hardy
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork - Dan Sullivan, Dr. Benjamin Hardy
Building a Story Brand – Donald Miller (re-Read)
The obstacle is the way – Ryan Holiday
Obviously awesome - April Dunford
Exactly what to say - Phil M. Jones
Expert Secrets – Russell Brunson
Oversubscribed – Daniel Priestley
The first Kiss - Daryl Chow
Fans First - Jesse Cole
Steal Like an Artist Trilogy - Austin Kleon
100M Dollar Leads - Alex Hormozi
Write a Better Business Book - Josh Bernoff
Content - Elias Hirschel (novel, holiday literature)
Born standing up Steve Martin (Autobiography, holiday literature)
How to know a person David Brooks
2023 READS
They Ask, You Answer German Version - Marcus Sheridan, René Neubach
Never Split the Difference - Chris Voss (German)
The Business of Expertise – David C. Baker
Outlive - Peter Attia (personal recommendation from Chris Marr!)
The Four Agreements - Don Miguel Ruiz
Content Chemistry – Andy Crestodina
eMail Marketing Rules - Chad S. White
The Coaching Habit - Michael Bungay Stanier
The HeART of Laser-focused Coaching – Marion Franklin
The War of Art - Steven Pressfield
The JOLT Effect - Jeb Blount
Range - David Epstein
Baseline Selling – Dave Kurlan
Fanatical Prospecting - Jeb Blount
100M Dollar Offers - Alex Hormozi
The Inner Game of Tennis - W. Timothy Gallwey
Dare to lead - Brene Brown
Open - Andre Agassi (Holiday literature)
2022 READS
Selling in a Crisis - Jeb Blount
Selling Through Tough Times - Paul Reilly
Elite Sales Strategies - Anthony Iannarino
Eat Their Lunch - Anthony Iannarino
Marketing Artificial Intelligence - Paul Roetzer and Mike Kaput
Play Bigger – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Pitch Anything – Oren Klaff
Business Made Simple - Donald Miller
Scaling up (tlw) - Verne Harnish
Mastery (tlw) - Robert Greene
Building a Story Brand - Donald Miller (Deutsch)
2021
They Ask, You Answer - Marcus Sheridan
Everybody Writes - Ann Handley
Meaningful - Bernadette Jiwa
The Infinite Game – Simon Sinek
Talking to Strangers - Malcolm Gladwell
Lost and Founder - Rand Fishkin
